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The Yankees Have Built An Empire

May 20, 2010 By: Katchop Category: MLB

The New York Yankees sold $450 million dollars worth of official merchandise last year.

The New York Yankees have built an empire using the teachings of Darth Vader (katchop)

The New York Yankees have built an empire using the teachings of Darth Vader (katchop)

From Forbes.com

The Yankees brand is worth $328 million (21% of their $1.6 billion total team value), while we calculate the Man U name to be worth $285 million (16% of their $1.835 billion value). The two teams swapped spots as the Yankees saw a merchandising frenzy thanks to a 27th World Series title and the opening of their new stadium.

Gross sales of World Series and Yankees championship-emblazoned products totaled $450 million last year, while the new ballpark spurred 40% growth in sponsorship revenue. Local TV ratings on YES Network (Forbes is a partner in a show on YES) were up 11%, even as most baseball teams saw ratings decline. Also helping push the Yanks to the top was a strengthening U.S. dollar, which gained 17% on the British pound over the 12-month period we reviewed.

Original Photos Yahoo, soulcaliburuniverse

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