meow meow meow CHOP CHOP CHOP CHOP
Subscribe

The DJ3K Marketing Machine

July 11, 2011 By: Katchop Category: MLB

Since Derek Jeter reached his 3,000th hit the New York Yankees have been selling all sorts of merchandise to commemorate the event.

The New York Yankees are even selling bottles of Derek Jeter's game day urine.

The New York Yankees are even selling bottles of Derek Jeter's urine from the day of his 3,000th hit.

From chacha.com

Jeter’s 3,000th hit has its own campaign that has been titled ”DJ3K,” and everyone is trying to cash in on it. DJ3K has been turned into a logo that will be branded on merchandise for fans, everything from shirts to cellphone skins to bobbleheads. One popular New York sporting goods store, Modell’s, has said it will stay open past its closing time as long as fans continue shopping.

Another way DJ3K is cashing in is with the dirt on the field. After the game, a groundskeeper will scoop up five gallons of dirt from the batter’s box and shortstop’s patch into a bucket. This will be the dirt that is under Jeter’s feet as he makes his 3,000th hit. That dirt will be used in key chains, disks framed with photographs and other limited memorabilia for sale.

Original Photos meijer, hollywood, steinersports

Leave a Reply


 Powered by Max Banner Ads 

Bad Behavior has blocked 932 access attempts in the last 7 days.