NASCAR spent a day in New York to promote the Chase for the Sprint Cup.

NASCAR stopped in New York yesterday (katchop)

In between, there was a pie-throwing contest at “Live! with Regis and Kelly,” fashion advice from Brian Vickers to Kurt Busch, and Ryan Newman’s attempt to toss popcorn across a room and into someone’s open mouth.

Then it was time to change into full protective gear for the pie-throwing contest, which the drivers reluctantly participated in. It was the show’s attempt to break the Guinness World Record for the largest custard pie-throwing contest. The drivers were given full rain suits—Busch promptly affixed a sponsor logo to his—and protective goggles