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NBA Goes Latin

March 20, 2010 By: Katchop Category: NBA

The NBA has been celebrating it’s Noche Latina event this month.

The NBA is celebrating it's Latin players and fans this month (katchop)

The NBA is celebrating it's Latin players and fans this month (katchop)

The NBA has one of the largest and fastest-growing Hispanic fan bases in U.S. professional sports, and we want to continue building their interest in the game through participation, programming and events,” said Saskia Sorrosa, Sr. Director of Marketing for the NBA. “This initiative celebrates the NBA’s unique and dynamic fan base with a focus on our Spanish-speaking communities.”

Noche Latina, first launched during the 2006-07 season, will feature celebratory uniforms developed in conjunction with La Agencia de Orci & Asociados, a U.S. Hispanic agency, to display the team name as spoken by the Latino population. Rather than translating the team names literally, market research concluded that Spanish-speakers in the U.S. refer to them differently. The Miami Heat, for example, is called “El Heat”; the San Antonio Spurs are “Los Spurs.” Noche Latina uniforms were carefully selected based on the uniforms that had the most affinity within the Hispanic population.

Original Photos NBA, sportige

17 Comments to “NBA Goes Latin”


  1. I know this if off topic but I’m looking into starting my own weblog and was curious what all is required to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100% certain. Any suggestions or advice would be greatly appreciated. Thank you

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  2. Cela n’est pas parce que l’auteur de la photo vous donne une autorisation que tout est réglé. Est-il réellement l’auteur de l’image ? Si des personnes reconnaissables se retrouvent sur l’image, a-t’il les autorisations de ces personnes ? Si l’on suit la législation belge à la lettre, la reproduction photographique de certains édifices (ex: Art nouveau) est soumise au droit d’auteur au profit de l’architecte mais aussi du peintre pour les sgraffites, du sculpteur, de l’ébéniste qui a conçu la porte, etc. Certaines banques d’images garantissent ces diverses autorisations.

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  3. There is a critical shortage of informative articles like this.

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  4. tout à fait d’accord sur le fait qu’on est humain et que c’est plutot normal qu’on pense à nous même à travers ça. mais pas sûr que l’on soit ceux qui aient le plus façonné la terre. les algues ont changé la composition de l’air, les coquillage ceux du sol surement bien plus profondément qu’on ne le fera jamais, parce-que leur action s’étend sur des durées qui dépasse de loin l’espérance de vie des mammifères supérieurs.enfin le fait de s’etre créé une histoire ne nous différencie des autres que selon notre critère. si le critère ultime serait de survivre le plus longtemps (c’est un exemple) on est vraiment super nul, les bactéries nous dosent grave.

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  5. Gandhi then moved to an even larger sphere—he stood up to the British Empire itself. Gandhi had begun to understand that his God-given mission was to help establish an independent India in which Muslims, Hindus, and Christians could live together in unity. This nation would be an India for all Indians.

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  6. I have been so bewildered in the past but now it all makes sense!

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  7. Thaaaaaaaaaaanks for the memories… The last 2.5 years have been fun!My baby girl is 9 months old now, but our website is securely locked-down, and only friends and relatives have approved log-ins. Even then, I’m sure the format will change over the years for us as well.Good luck in all your endeavors!

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